Your competitor posts on LinkedIn daily. You post twice a week. Does this mean they're winning?  Not necessarily.  I analyzed posting frequency versus...

LinkedIn Company Page Posting Frequency: What Actually Works in 2025

!How to do B2B Sales on LinkedIn Not only have you built a product, but it's damn good.  Your teams have innovated and iterated.  Marketing pushes PR ...

<img src="/images/blog/b2b-sales-how-to-get-front-of-mind.avif" alt="How to do B2B Sales on LinkedIn">
Not only have you built a product, but it’s damn good.
Your teams have innovated and iterated.
Marketing pushes PR and events.
So, why do colleagues still discuss competitors?
And why do customers reference those competitors and benchmark against them?
<h2>Oh, And Why Me</h2>
My first point to say is that I have worked B2B for 13+ years.
And my experience has included wins and…
I have been part of a team with great technology.
Arguably a product that was the most innovative in its category.
But the phones were quiet. And the customers were slow to convert.
Not what you were expecting to read?
I knew there was a better way.
So, (and the most important point), I have seen the response from doing the below.
My content got reactions, not only little blue likes but handshakes.
Directors found me at trade shows to talk.
Buyers mentioned my content in meetings.
<h2>The B2B Situation</h2>
This is what I see with B2B manufacturers.
Have a look yourself and you’ll see it all over LinkedIn.
Companies that are at the forefront of technology.
Leveraging AI to maximise what they do and can deliver for customers.
Uniting that with supply chain efficiencies whilst achieving sustainability targets.
What they’re great at:
<ul>
<li>Cutting-edge technology and AI implementation</li>
<li>Supply chain efficiencies</li>
<li>Sustainable solutions with eco-credentials</li>
</ul>
Now that all sounds pretty ideal.
What they’re missing:
And this is because all we ever see and get shown are features!
Product specifications, yes, are certainly something to be proud of.
But not exciting, and not “I want to buy” compelling.
What’s missing is the visibility about what makes you unique in your market.
Your expert colleagues.
It is knowledge and curiosity that breathe air and innovation into your product.
It’s the experiences, insights, and stories that buyers connect with.
And I am sure we all know if any connection is missing, competitors will nip in, pinch, and take market share. And they could lead your industry.
<h2>Why Now</h2>
Regularly it’s stated that <a href="https://www.linkedin.com/posts/irina-novoselsky_im-still-shocked-by-this-stat-77-of-b2b-activity-7273011428830187520-1bkL/">77% of executives are more likely to buy from socially active leaders</a>.
And the really big benefit:
It is observed that there is a <a href="https://www.forbes.com/councils/forbescommunicationscouncil/2022/07/01/employee-advocacy-the-final-frontier-of-b2b-organic-social-media/">561% increase in reach from colleagues’ posts compared to company posts</a>.
And in addition, B2B buyers are changing.
And not just in the way they seem to keep getting younger!
They’re expecting information online.
Looking for information online.
And willing to talk to someone who did videos of themselves, even though they didn’t know them.
Confession time again.
That person was me.
I’ve been there, answering questions and putting out videos.
The result was a reaction I hadn’t initially expected.
The posts got the little blue likes, but crucially I got approached.
People started conversations with me. Because they had seen my posts and they had appreciated the value.
<h2>The B2B Solution</h2>
Reframe how you see ‘business doing social’.
It isn’t about pulling up product photos and adding text about new features. Yes, they may be impressive features!
It’s about finding that unique insight from your colleagues.
And making it come alive, engaging and inspiring.
It’s about connecting with customers and prospective ones.
Providing insight and knowledge and building trust to say yes to your solutions.
All while remembering your colleagues are an unfair advantage that only you have.
The process:
It starts with:
Extraction - apps, tech, and even talking (yes!) can get the expert knowledge out of heads. We then move to:
Creation - turn that expertise into stories to build trust and awareness. Then;
Amplify it: analyse what works, assess post hooks, visual formats, CTAs, and the stories. And repurpose the wins, reshare them in new formats, and let them compound.
As I said, I’ve seen the value in videos with people approaching me. And I can certainly say that makes a trade show much more fun and valuable!
<h2>Common Objections</h2>
“We have no time”
You’re probably right.
But if winning authority is important, it may just be worth finding time.
In reality, if done for you, it’s about using interviews and questions and then letting teams get back to their expertise.
“People won’t do it”
Look at it this way: if you’re giving your colleagues the chance to stand out and shine, it really is an opportunity for them as well.
They learn, develop, and build a platform that helps hit their targets.
“We can’t measure social”
We can.
You can see who has been viewing content. Whether they’re the right demographic, even within the right type of business.
Then we refine the content and engagement until it is. And we can measure that over time 2, 4, 8 months.
We can assess posts that perform, hooks that don’t work, stories that inspire engagement, and CTAs that get followed through to action.
<h2>Bottom Line Summary</h2>
Your product alone doesn’t make you different. But your colleagues?
Now, they are an unfair advantage that only you have.
All that’s needed is a method to unlock, extract, and execute.
With this, you can build a new level of market presence.
It builds you up to a point where buyers know your teams. And they know you help solve their specific problems.
And when they encounter their problems… well, who do you think they’ll turn to?
Intrigued with what you’ve left off the table?
Find Ashley on <a href="https://www.linkedin.com/in/ashleyjames-grangecairn/">LinkedIn</a>.
And for B2B manufacturers that want to position themselves with authority, <a href="https://tally.so/r/wdvePK">complete this quiz</a> to understand how you currently show up.
Ashley can discuss the real situation of your company online and do a free next steps audit.
<hr>
This is a guest post by Ashley James. Ashley has over a decade of B2B expertise and is on a mission to help B2B manufacturers use their unique expertise to build authority, develop trust, and win business.

![How to do B2B Sales on LinkedIn](/images/blog/b2b-sales-how-to-get-front-of-mind.avif)
Not only have you built a product, but it's damn good.

Your teams have innovated and iterated.

Marketing pushes PR and events.

So, why do colleagues still discuss competitors?
And why do customers reference those competitors and benchmark against them?

## Oh, And Why Me

My first point to say is that I have worked B2B for 13+ years.

And my experience has included wins and...
I have been part of a team with great technology.
Arguably a product that was the most innovative in its category.

But the phones were quiet. And the customers were slow to convert.
Not what you were expecting to read?

I knew there was a better way.

So, (and the most important point), I have seen the response from doing the below.

My content got reactions, not only little blue likes but handshakes.
Directors found me at trade shows to talk.
Buyers mentioned my content in meetings.

## The B2B Situation

This is what I see with B2B manufacturers.

Have a look yourself and you'll see it all over LinkedIn.

Companies that are at the forefront of technology.
Leveraging AI to maximise what they do and can deliver for customers.
Uniting that with supply chain efficiencies whilst achieving sustainability targets.

**What they're great at:**
- Cutting-edge technology and AI implementation
- Supply chain efficiencies
- Sustainable solutions with eco-credentials

Now that all sounds pretty ideal.

**What they're missing:**
And this is because all we ever see and get shown are features!
Product specifications, yes, are certainly something to be proud of.
But not exciting, and not "I want to buy" compelling.

What's missing is the visibility about what makes you unique in your market.

Your expert colleagues.

It is knowledge and curiosity that breathe air and innovation into your product.
It's the experiences, insights, and stories that buyers connect with.

And I am sure we all know if any connection is missing, competitors will nip in, pinch, and take market share. And they could lead your industry.

## Why Now

Regularly it's stated that [77% of executives are more likely to buy from socially active leaders](https://www.linkedin.com/posts/irina-novoselsky_im-still-shocked-by-this-stat-77-of-b2b-activity-7273011428830187520-1bkL/).

And the really big benefit:
It is observed that there is a [561% increase in reach from colleagues' posts compared to company posts](https://www.forbes.com/councils/forbescommunicationscouncil/2022/07/01/employee-advocacy-the-final-frontier-of-b2b-organic-social-media/).

And in addition, B2B buyers are changing.
And not just in the way they seem to keep getting younger!

They're expecting information online.
Looking for information online.
And willing to talk to someone who did videos of themselves, even though they didn't know them.

Confession time again.

That person was me.
I've been there, answering questions and putting out videos.
The result was a reaction I hadn't initially expected.
The posts got the little blue likes, but crucially I got approached.

People started conversations with me. Because they had seen my posts and they had appreciated the value.

## The B2B Solution

Reframe how you see 'business doing social'.

It isn't about pulling up product photos and adding text about new features. Yes, they may be impressive features!

It's about finding that unique insight from your colleagues.
And making it come alive, engaging and inspiring.

It's about connecting with customers and prospective ones.
Providing insight and knowledge and building trust to say yes to your solutions.

All while remembering your colleagues are an unfair advantage that only you have.

**The process:**

It starts with:

**Extraction** - apps, tech, and even talking (yes!) can get the expert knowledge out of heads. We then move to:

**Creation** - turn that expertise into stories to build trust and awareness. Then;

**Amplify it:** analyse what works, assess post hooks, visual formats, CTAs, and the stories. And repurpose the wins, reshare them in new formats, and let them compound.

As I said, I've seen the value in videos with people approaching me. And I can certainly say that makes a trade show much more fun and valuable!

## Common Objections

**"We have no time"**
You're probably right.
But if winning authority is important, it may just be worth finding time.
In reality, if done for you, it's about using interviews and questions and then letting teams get back to their expertise.

**"People won't do it"**
Look at it this way: if you're giving your colleagues the chance to stand out and shine, it really is an opportunity for them as well.
They learn, develop, and build a platform that helps hit their targets.

**"We can't measure social"**
We can.
You can see who has been viewing content. Whether they're the right demographic, even within the right type of business.
Then we refine the content and engagement until it is. And we can measure that over time 2, 4, 8 months.
We can assess posts that perform, hooks that don't work, stories that inspire engagement, and CTAs that get followed through to action.

## Bottom Line Summary

Your product alone doesn't make you different. But your colleagues?
Now, they are an unfair advantage that only you have.

All that's needed is a method to unlock, extract, and execute.
With this, you can build a new level of market presence.

It builds you up to a point where buyers know your teams. And they know you help solve their specific problems.
And when they encounter their problems... well, who do you think they'll turn to?

Intrigued with what you've left off the table?
Find Ashley on [LinkedIn](https://www.linkedin.com/in/ashleyjames-grangecairn/).

And for B2B manufacturers that want to position themselves with authority, [complete this quiz](https://tally.so/r/wdvePK) to understand how you currently show up.
Ashley can discuss the real situation of your company online and do a free next steps audit.

---

*This is a guest post by Ashley James. Ashley has over a decade of B2B expertise and is on a mission to help B2B manufacturers use their unique expertise to build authority, develop trust, and win business.*

Oh, And Why Me

The B2B Situation

Why Now

The B2B Solution

Common Objections

Bottom Line Summary

Discover why B2B manufacturers with superior technology still lose to competitors and how employee-generated content creates an unfair competitive advantage.

B2B Sales: From Factory Floor to Front-of-Mind | Guest Post by Ashley James

B2B Sales Strategy: Factory Floor to Front of Mind - LiGo

!How to find the best time and day to post on LinkedIn for personal profiles  Why Most LinkedIn 'Best Time to Post' Advice is Wrong (And How to Find Y...

<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/most-linkedin-best-time-to-post-advice-wrong.avif" alt="How to find the best time and day to post on LinkedIn for personal profiles">
<h2>Why Most LinkedIn ‘Best Time to Post’ Advice is Wrong (And How to Find YOUR Optimal Times)</h2>
“Post on Tuesday at 10 AM for maximum engagement.”
“Thursday between 9 AM and 1 PM is your golden window.”
“Avoid weekends at all costs.”
If you’ve searched for the best times to post on LinkedIn, you’ve seen these recommendations everywhere. Buffer analyzed 1 million posts. Sprout Social looked at 2.5 billion engagements. HubSpot, Hootsuite, and dozens of other platforms all share similar findings, with images like the one below:
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-2025-industry.avif" alt="There is no universal best time to post on LinkedIn">
But the problem is: following their “universal” timing advice might actually be hurting your LinkedIn performance.
In reality, there is NO “universal” best time to post on LinkedIn, and even on an individual LinkedIn profile basis, the time can actually … change over time. I say that based on my own as well as 11 other people’s profiles that I’ve analyzed manually, and thousands of influencers profiles’ (including Ken Cheng, Justin Welsh, Adam Robinson, Jasmin Alic, etc.) that I analyzed via <a href="https://ligosocial.com/features/analytics">LiGo Analytics for LinkedIn</a>. I’ll share screenshots to back all of my claims below - don’t worry.
In short, the sooner you stop following generic advice, the sooner you’ll see actual results.
If you’re in a hurry to get the answer:
I’ve shared how you can find the “best time to post and the best day to post on LinkedIn” for your specific audience towards the end (or you can find it from the table of contents).
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/infographic-finding-your-optimal-posting-times.avif" alt="Infographic: How to find the best time to post on LinkedIn">
<hr>
<h2>The Fatal Flaw in “Best Time to Post” Studies</h2>
Every major study on LinkedIn posting times follows the same methodology:
<ol>
<li>Analyze “millions” of LinkedIn posts from their user base</li>
<li>Calculate average engagement rates by day and time</li>
<li>Declare the highest-performing slots as “best times”</li>
<li>Package it into an infographic with confidence</li>
</ol>
The problem with this is kind of obvious … but I’m guessing the articles were written by ghostwriters and no “Data Scientist” was involved in the process, because they’d have told them after just a very quick look: “Sir, you need to kindly take out the anomalies, the influencers (with or without engagement pods), and the viral posts” to get values that might ACTUALLY be close to a ‘universal best time to post on LinkedIn’ for organic posts.
They’re averaging out completely different audiences into meaningless generalizations.
Think about it this way: America has the hustle culture, Europe has a bit more work life balance, Asia is … well, depends on the country. Do you seriously expect that the “global” 8AM Tuesday would be the best time to post for everyone? I didn’t buy it and went deep to find out what is.
Let me now show you a few examples, starting with influencers and then we will move towards “non-influential” people (whose posts aren’t “bound” to go viral regardless of when they post):
<h3>Analyzing Influencers Best Time to Post</h3>
I did a deeper analysis of this in my <a href="https://www.linkedin.com/posts/junaidkhalid22_how-are-big-accounts-performing-on-linkedin-activity-7298309603618902016-W4lJ?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAB_r4zkBxX3wQW59nLbY30VCMI-iWvG_n9Y">LinkedIn post</a> in case you want to see (it includes Tom Hunt, Ken Cheng, Justin Welsh &amp; Jasmin Alic).
<h4>1. Justin Welsh (750K+ followers)</h4>
Best Days: Monday, Tuesday &amp; Wednesday; the engagement is almost the same on each day percentage wise.
Best Times: 6AM to 8AM (his time, i.e. EST).
Location: USA.
Analysis Range: Last 30 days.
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-justin-welsh-linkedin.avif" alt="Best time to post on LinkedIn for Justin Welsh - influencer with 700K+ LinkedIn followers">
Justin Welsh is arguably the biggest influencer in the “LinkedIn coaches” segment - his audience is “global”. Do you think your LinkedIn audience that is confined to the UK would be active at the same time and days as that?
You’ll know the answer to that by the end of the article.
Before we start analyzing the best time to post on LinkedIn for “the average founders” that constitue 99% of LinkedIn (myself included), lets first look at another influencer in the SAME niche (LinkedIn coach/consultant) but from a different region: Europe.
<h4>2. Jasmin Alic (310K+ followers)</h4>
Best Days: All days get the same level of engagement roughly (percentage wise).
Best Times: 12PM to 2PM (his time, i.e. CET); but he only seems to post at that time, likely after a lot of “experimentation” with different times.
Location: Europe (Bosnia and Herzegovina).
Analysis Range: Last 365 days.
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-jasmin-alic.avif" alt="Best time to post on LinkedIn for Jasmin Alic - LinkedIn influencer with 310K+ followers">
Trend/Conclusion: You can already see. Two influencers in the same niche just in different countries, and their “best days and times” are completely different. And yet … ghostwriters will upload images like the one below and say: “Hmm, this is the universal best day and time to post for everyone”.
<hr>
<h2>Why Your Audience Timing is Unique (With Real Examples)</h2>
Through LiGo’s <a href="https://ligosocial.com/features/analytics">advanced LinkedIn analytics</a>, we’ve analyzed 1000+ profiles of people from different professional backgrounds, positions/roles, goals &amp; objectives (for being on LinkedIn), and locations.
Some of the key questions that cause a HUGE variation in the best day and time for individuals and that you should ask yourself are:
<ol>
<li>Are you selling a product, a service, or a course?</li>
<li>Are you doing B2B, B2C, D2C, or just generally building thought leadership?</li>
<li>The above two help in deciding: Is your audience confined to a specific location? Be it a city, a state, a continent. Or is it global?</li>
<li>What does the “day to day” routine of your ICP look like? What days, and times are they using LinkedIn most of the times?</li>
</ol>
The problem is that: you can very easily answer the first 3 questions. But the fourth one is literally always going to be a guess … unless you analyze your OWN LinkedIn posts, and their past performance history.
LiGo’s analytics can help with that (and a lot more, you can view the <a href="https://ligosocial.com/demo-analytics">&quot;Complete LinkedIn Analytics breakdown for Justin Welsh’s profile here</a>), but I’ll come back to it later, we’ve got a very important section to cover, which is what is the best time to post on LinkedIn for a regular founder, agency owners, professional, consultant that does not have 100K+ followers.
I’ll share with you two examples for that too, and they will prove that “what works for others will very likely not work for you”.
<h3>Analyzing The Best Time to Post on LinkedIn For Average LinkedIn users (&lt;100K followers)</h3>
I’ll show two examples here, both of whom I’ve spoken to and observed for a long while and know that they’ve grown organically.
First one has 66K followers, the other one has 2K followers. So, it should give us a “good contrast” to get a complete picture.
<h4>1. Alexander Willard (2.4K followers)</h4>
Best Days: All days get the same level of engagement, I wouldn’t call any of them the “best day to post” (percentage wise).
Best Times: 9PM to 11PM (his time, i.e. BST); could be skewed due to one or two posts in that time range going viral, since engagement average seems consistent regardless of the time.
Location: UK.
Analysis Range: Last 365 days.
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-alex.avif" alt="Best time to post on LinkedIn for Alexander Willard - business coach with 2.4K LinkedIn followers">
<h4>2. Maja Voje (66K followers)</h4>
Best Days: Sunday is the absolute winner, rest of the days get more or less the same level of engagement.
Best Times: 2PM to 6PM (her time, i.e. CET).
Location: Europe (Bosnia and Herzegovina).
Analysis Range: Last 365 days.
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-maja-voje.avif" alt="Best time to post on LinkedIn for Maja Voje - micro influencer with 65K LinkedIn followers">
Here’s the rewritten section focusing on actionable value and our core message:
<hr>
<h2>How to Find the Best Time to Post on LinkedIn For Your LinkedIn Profile</h2>
There are two ways. One is automated and would take 1 minute, the other is a bit more manual (and better suited for those that have not made any posts on LinkedIn in the past, but are “planning” to do so):
<h3>Option 1: The Automated Approach (Recommended)</h3>
Use LiGo’s LinkedIn Analytics:
<ol>
<li>Connect your LinkedIn profile to <a href="https://ligosocial.com/features/analytics">LiGo’s analytics platform</a></li>
<li>Analyze your historical data - we’ll examine your last 30-365 days of posts</li>
<li>Get personalized insights showing exactly when YOUR audience engages most</li>
<li>See detailed breakdowns by day, time, content type, and engagement quality</li>
</ol>
This gives you the same level of detailed analysis you’ve seen throughout this article - but for your specific account. You’ll also discover which content themes resonate most with your audience and when different post types perform best.
Bonus Points: You won’t just get the “best day and times to post on LinkedIn” you will also get the below insights for your account:
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-content-length-type-with-or-without-media.avif" alt="Impact of post length and including media on LinkedIn post's performance">
<ol>
<li>You can also see how “consistent” you’ve been, as well as the engagement rate per post for the last 30 days, 90 days, 180 days, 365 days and all time.</li>
<li>The fluctuation in engagement per post over time.</li>
<li>Ability to chat with your LinkedIn data (imagine ChatGPT had access to your public LinkedIn data like posts, headline, bio, experiences, etc.); you can ask it anything like “suggest me a new bio based on my last 10 posts”, “how can improve my tagline so that it better conveys my products value proposition”, etc.</li>
</ol>
And lastly, AI will instantly tell you some high level insights like the ones below:
<img src="https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/recommendations-improve-linkedin-posts-performance-ligoai.avif" alt="Recommendations by LiGoAI | Shows what content is working better so you can do more of that">
<h3>Option 2: The Manual Approach (If You Prefer DIY)</h3>
The LinkedIn Native Method:
LinkedIn’s post timestamps only show relative times (“2d ago”, “1w ago”), making historical analysis nearly impossible. However, if you want to try:
<ol>
<li>Scroll through your recent posts (last 2-3 weeks maximum)</li>
<li>Note which posts have highest engagement rates (not just total engagement)</li>
<li>Try to correlate with posting times - though precision will be limited</li>
</ol>
The Fresh Start Method:
If you haven’t been posting consistently, start tracking from now:
<ol>
<li>Create a simple spreadsheet with columns for:
<ul>
<li>Post date and time</li>
<li>Content type and theme</li>
<li>Engagement metrics after 24/48 hours</li>
</ul>
</li>
<li>Post consistently for 4-6 weeks across different times and days</li>
<li>Calculate engagement rates (reactions + comments ÷ impressions)</li>
<li>Identify patterns and optimize based on your data</li>
</ol>
<h3>The Educated Guess Approach (For Beginners)</h3>
If you’re just starting out and have no posting history, make informed guesses based on your audience:
Observe Your Professional Network:
<ul>
<li>When do your colleagues check LinkedIn? During coffee breaks? Lunch? Evening commute?</li>
<li>What are your industry’s typical work patterns? Client-heavy mornings? Meeting-free lunch hours?</li>
<li>When do you naturally think about professional development? Many people reflect on weekends or early mornings.</li>
</ul>
Start with industry-specific patterns from this article, then quickly move to data-driven optimization as you build posting history.
<h3>Why the Automated Approach Wins</h3>
The problem with manual tracking: LinkedIn’s limited timestamp visibility makes historical analysis extremely difficult. You’re essentially starting from scratch every time.
The advantage of analytics platforms: Tools like LiGo can process months or years of your posting data instantly, revealing patterns you’d never catch manually.
The time factor: Manual tracking takes months to generate actionable insights. Analytics platforms give you answers immediately based on your existing posting history.
Pro tip: Even if you prefer the manual approach, use an analytics platform first to establish your baseline, then track changes over time manually if desired.
<hr>
TLDR; The goal isn’t to follow someone else’s posting schedule - it’s to discover when YOUR specific audience is most ready to engage with YOUR unique content.

![How to find the best time and day to post on LinkedIn for personal profiles](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/most-linkedin-best-time-to-post-advice-wrong.avif)

## Why Most LinkedIn 'Best Time to Post' Advice is Wrong (And How to Find YOUR Optimal Times)

"Post on Tuesday at 10 AM for maximum engagement."

"Thursday between 9 AM and 1 PM is your golden window."

"Avoid weekends at all costs."

If you've searched for the best times to post on LinkedIn, you've seen these recommendations everywhere. Buffer analyzed 1 million posts. Sprout Social looked at 2.5 billion engagements. HubSpot, Hootsuite, and dozens of other platforms all share similar findings, with images like the one below:

![There is no universal best time to post on LinkedIn](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-2025-industry.avif)

But the problem is: **following their "universal" timing advice might actually be hurting your LinkedIn performance.**

In reality, there is NO "universal" best time to post on LinkedIn, and even on an individual LinkedIn profile basis, the time can actually ... change over time. I say that based on my own as well as 11 other people's profiles that I've analyzed manually, and thousands of influencers profiles' (including Ken Cheng, Justin Welsh, Adam Robinson, Jasmin Alic, etc.) that I analyzed via [LiGo Analytics for LinkedIn](https://ligosocial.com/features/analytics). I'll share screenshots to back all of my claims below - don't worry. 

In short, the sooner you stop following generic advice, the sooner you'll see actual results. 

If you're in a hurry to get the answer:

**I've shared how you can find the "best time to post and the best day to post on LinkedIn" for your specific audience towards the end (or you can find it from the table of contents)**. 

![Infographic: How to find the best time to post on LinkedIn](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/infographic-finding-your-optimal-posting-times.avif)

---

## The Fatal Flaw in "Best Time to Post" Studies

Every major study on LinkedIn posting times follows the same methodology:

1. Analyze "millions" of LinkedIn posts from their user base
2. Calculate average engagement rates by day and time
3. Declare the highest-performing slots as "best times"
4. Package it into an infographic with confidence

The problem with this is kind of obvious .. but I'm guessing the articles were written by ghostwriters and no "Data Scientist" was involved in the process, because they'd have told them after just a very quick look: "Sir, you need to kindly take out the anomalies, the influencers (with or without engagement pods), and the viral posts" to get values that might ACTUALLY be close to a 'universal best time to post on LinkedIn' for organic posts. 

**They're averaging out completely different audiences into meaningless generalizations.**

Think about it this way: America has the hustle culture, Europe has a bit more work life balance, Asia is ... well, depends on the country. Do you seriously expect that the "global" 8AM Tuesday would be the best time to post for everyone? I didn't buy it and went deep to find out what is. 

Let me now show you a few examples, starting with influencers and then we will move towards "non-influential" people (whose posts aren't "bound" to go viral regardless of when they post):

### Analyzing Influencers Best Time to Post 

I did a deeper analysis of this in my [LinkedIn post](https://www.linkedin.com/posts/junaidkhalid22_how-are-big-accounts-performing-on-linkedin-activity-7298309603618902016-W4lJ?utm_source=share&utm_medium=member_desktop&rcm=ACoAAB_r4zkBxX3wQW59nLbY30VCMI-iWvG_n9Y) in case you want to see (it includes Tom Hunt, Ken Cheng, Justin Welsh & Jasmin Alic). 

#### 1. Justin Welsh (750K+ followers)

**Best Days**: Monday, Tuesday & Wednesday; the engagement is almost the same on each day percentage wise. 

**Best Times**: 6AM to 8AM (his time, i.e. EST). 

**Location**: USA. 

**Analysis Range**: Last 30 days.

![Best time to post on LinkedIn for Justin Welsh - influencer with 700K+ LinkedIn followers](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-justin-welsh-linkedin.avif)

Justin Welsh is arguably the biggest influencer in the "LinkedIn coaches" segment - his audience is "global". Do you think your LinkedIn audience that is confined to the UK would be active at the same time and days as that? 

You'll know the answer to that by the end of the article. 

Before we start analyzing the best time to post on LinkedIn for "the average founders" that constitue 99% of LinkedIn (myself included), lets first look at another influencer in the SAME niche (LinkedIn coach/consultant) but from a different region: Europe. 

#### 2. Jasmin Alic (310K+ followers)

**Best Days**: All days get the same level of engagement roughly (percentage wise). 

**Best Times**: 12PM to 2PM (his time, i.e. CET); but he only seems to post at that time, likely after a lot of "experimentation" with different times. 

**Location**: Europe (Bosnia and Herzegovina). 

**Analysis Range**: Last 365 days.

![Best time to post on LinkedIn for Jasmin Alic - LinkedIn influencer with 310K+ followers](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-jasmin-alic.avif)

**Trend/Conclusion**: You can already see. Two influencers in the same niche just in different countries, and their "best days and times" are completely different. And yet ... ghostwriters will upload images like the one below and say: "Hmm, this is the universal best day and time to post for **everyone**". 

---

## Why Your Audience Timing is Unique (With Real Examples)

Through LiGo's [advanced LinkedIn analytics](https://ligosocial.com/features/analytics), we've analyzed 1000+ profiles of people from different professional backgrounds, positions/roles, goals & objectives (for being on LinkedIn), and locations. 

Some of the **key questions** that cause a HUGE variation in the best day and time for individuals and that you should ask yourself are:

1. Are you selling a product, a service, or a course?
2. Are you doing B2B, B2C, D2C, or just generally building thought leadership?
3. The above two help in deciding: Is your audience confined to a specific location? Be it a city, a state, a continent. Or is it global? 
4. What does the "day to day" routine of your ICP look like? What days, and times are they using LinkedIn most of the times?

**The problem is that**: you can very easily answer the first 3 questions. But the fourth one is literally always going to be a guess .. **unless** you analyze your OWN LinkedIn posts, and their past performance history. 

LiGo's analytics can help with that (and a lot more, you can view the ["Complete LinkedIn Analytics breakdown for Justin Welsh's profile here](https://ligosocial.com/demo-analytics)), but I'll come back to it later, we've got a **very important** section to cover, which is *what is the best time to post on LinkedIn for a regular founder, agency owners, professional, consultant* that does not have 100K+ followers. 

I'll share with you two examples for that too, and they will prove that "what works for others will very likely not work for you". 

### Analyzing The Best Time to Post on LinkedIn For Average LinkedIn users (<100K followers)

I'll show two examples here, both of whom I've spoken to and observed for a long while and know that they've grown organically. 

First one has 66K followers, the other one has 2K followers. So, it should give us a "good contrast" to get a complete picture. 

#### 1. Alexander Willard (2.4K followers)

**Best Days**: All days get the same level of engagement, I wouldn't call any of them the "best day to post" (percentage wise). 

**Best Times**: 9PM to 11PM (his time, i.e. BST); could be skewed due to one or two posts in that time range going viral, since engagement average seems consistent regardless of the time. 

**Location**: UK. 

**Analysis Range**: Last 365 days.

![Best time to post on LinkedIn for Alexander Willard - business coach with 2.4K LinkedIn followers](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-alex.avif)

#### 2. Maja Voje (66K followers)

**Best Days**: Sunday is the absolute winner, rest of the days get more or less the same level of engagement. 

**Best Times**: 2PM to 6PM (her time, i.e. CET). 

**Location**: Europe (Bosnia and Herzegovina). 

**Analysis Range**: Last 365 days.

![Best time to post on LinkedIn for Maja Voje - micro influencer with 65K LinkedIn followers](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-time-to-post-linkedin-maja-voje.avif)

Here's the rewritten section focusing on actionable value and our core message:

---

## How to Find the Best Time to Post on LinkedIn For Your LinkedIn Profile

There are two ways. One is automated and would take 1 minute, the other is a bit more manual (and better suited for those that have not made any posts on LinkedIn in the past, but are "planning" to do so):

### Option 1: The Automated Approach (Recommended)

**Use LiGo's LinkedIn Analytics:**

1. **Connect your LinkedIn profile** to [LiGo's analytics platform](https://ligosocial.com/features/analytics)
2. **Analyze your historical data** - we'll examine your last 30-365 days of posts
3. **Get personalized insights** showing exactly when YOUR audience engages most
4. **See detailed breakdowns** by day, time, content type, and engagement quality

This gives you the same level of detailed analysis you've seen throughout this article - but for your specific account. You'll also discover which content themes resonate most with your audience and when different post types perform best.

**Bonus Points**: You won't just get the "best day and times to post on LinkedIn" you will also get the below insights for your account:

![Impact of post length and including media on LinkedIn post's performance](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/best-content-length-type-with-or-without-media.avif)

1. You can also see how "consistent" you've been, as well as the engagement rate per post for the last 30 days, 90 days, 180 days, 365 days and all time. 
2. The fluctuation in engagement per post over time. 
3. Ability to chat with your LinkedIn data (imagine ChatGPT had access to your public LinkedIn data like posts, headline, bio, experiences, etc.); you can ask it anything like "suggest me a new bio based on my last 10 posts", "how can improve my tagline so that it better conveys my products value proposition", etc. 

And lastly, AI will instantly tell you some high level insights like the ones below:

![Recommendations by LiGoAI | Shows what content is working better so you can do more of that](https://res.cloudinary.com/dtwepxrvk/image/upload/f_auto,q_auto,c_limit,w_1920/recommendations-improve-linkedin-posts-performance-ligoai.avif)

### Option 2: The Manual Approach (If You Prefer DIY)

**The LinkedIn Native Method:**

LinkedIn's post timestamps only show relative times ("2d ago", "1w ago"), making historical analysis nearly impossible. However, if you want to try:

1. **Scroll through your recent posts** (last 2-3 weeks maximum)
2. **Note which posts have highest engagement rates** (not just total engagement)
3. **Try to correlate with posting times** - though precision will be limited

**The Fresh Start Method:**

If you haven't been posting consistently, start tracking from now:

1. **Create a simple spreadsheet** with columns for:
 - Post date and time
 - Content type and theme
 - Engagement metrics after 24/48 hours
2. **Post consistently for 4-6 weeks** across different times and days
3. **Calculate engagement rates** (reactions + comments ÷ impressions)
4. **Identify patterns** and optimize based on your data

### The Educated Guess Approach (For Beginners)

If you're just starting out and have no posting history, make informed guesses based on your audience:

**Observe Your Professional Network:**
- **When do your colleagues check LinkedIn?** During coffee breaks? Lunch? Evening commute?
- **What are your industry's typical work patterns?** Client-heavy mornings? Meeting-free lunch hours?
- **When do you naturally think about professional development?** Many people reflect on weekends or early mornings.

**Start with industry-specific patterns** from this article, then quickly move to data-driven optimization as you build posting history.

### Why the Automated Approach Wins

**The problem with manual tracking:** LinkedIn's limited timestamp visibility makes historical analysis extremely difficult. You're essentially starting from scratch every time.

**The advantage of analytics platforms:** Tools like LiGo can process months or years of your posting data instantly, revealing patterns you'd never catch manually.

**The time factor:** Manual tracking takes months to generate actionable insights. Analytics platforms give you answers immediately based on your existing posting history.

**Pro tip:** Even if you prefer the manual approach, use an analytics platform first to establish your baseline, then track changes over time manually if desired.

---

TLDR; The goal isn't to follow someone else's posting schedule - it's to discover when YOUR specific audience is most ready to engage with YOUR unique content.

The Fatal Flaw in "Best Time to Post" Studies

Analyzing Influencers Best Time to Post

Why Your Audience Timing is Unique (With Real Examples)

Analyzing The Best Time to Post on LinkedIn For Average LinkedIn users (<100K followers)

How to Find the Best Time to Post on LinkedIn For Your LinkedIn Profile

Option 1: The Automated Approach (Recommended)

Option 2: The Manual Approach (If You Prefer DIY)

The Educated Guess Approach (For Beginners)

Why the Automated Approach Wins

Stop following generic LinkedIn posting advice. Learn why universal 'best times to post' don't work and how to find the optimal schedule for your unique audience.

Entradas etiquetadas: Estrategia de contenidos

Frecuencia de publicaciones en la página de la empresa en LinkedIn: Lo que realmente funciona en 2025

B2B Sales Strategy: Factory Floor to Front of Mind - LiGo

B2B Sales Strategy: Factory Floor to Front of Mind - LiGo

Cómo encontrar el mejor momento para publicar en LinkedIn para tu audiencia

Cómo encontrar el mejor momento para publicar en LinkedIn para tu audiencia